Published
03/11/2025, 08:46For International Women's Day, Wildberries analysts recorded a significant increase in demand for beauty products, jewelry, food and household appliances.
In the category of cosmetics and perfumes, perfume (+215%), fabric masks (+149%) and powder (+125%) were especially in demand, which indicates the high interest of consumers in products for self-care.
The bijouterie segment showed stable growth: earrings (+75%), bracelets (+117%) and pendants (+103%) were in high demand on the eve of the holiday.
Food products, especially tea (+106%), chocolates (+102%) and gift sets (+129%) remained traditionally in demand.
In addition, interest in home and kitchen products increased. Sales of mugs (+120%), baking molds (+102%) and frying pans (+106%) demonstrate the desire of customers to create coziness.
In the premium segment, Apple iPhone 16 Plus and Samsung Galaxy S24 Ultra smartphones, robot vacuum cleaners and coffee machines were the leaders, indicating the high purchasing power of a certain audience.
Recall that a survey conducted on the eve of the holiday showed that Kyrgyz people are among the most generous. They were ready to spend from 10 thousand to 30 thousand soms on gifts for their women, and some of them even more.
